Amazon site redesign, accessible by a few, is more tablet-friendly, it's said

AMAZON TESTING "SLICK NEW SITE DESIGN"

TNW has a report on an apparently new, "vastly improved version of [Amazon's] massively popular shopping website" to be launched in "the near future" and which has been designed to appeal to tablet owners.

They say that "only a small number of users have been granted access to the new design" but that some of them have been describing their surprise via Twitter.  Here's a sample Twitter thread about the new redesign and the reactions of those who have access to it.   The reaction is very positive.

As TNW says,

' Gone are the blue menus and buttons, making way for a slicker white and grey interface that reduces clutter and makes navigation a lot easier.  From the screenshots that were shared with us (thanks Derek), Amazon has stopped its navigation menu from loading on page load, now displaying it when the user mouses-over the “Shop By Department” button. '

Also, there seems to a large focus on tablet-friendly products, such as "Instant Video, MP3 Store, Cloud Player, Kindle, Cloud Drive, AppStore for Android, Game and Software Downloads and Audiobooks..."

Conjecture which follows that, in the article, is what we've been reading for the last month in several articles that report industry rumors.

As for the look of the store, I don't pay enough attention because in comparing their examples of the new look vs the current one, it looks similar except that I still do have the blue tool bars and separators (which make it a bit easier for me to see categories than the new-style vanilla-looking gray/black-white version of the toolbar might).

At any rate, take a look.  It's almost September, and most estimates for the first type of tablet is 'by October' although some of the shipping of parts reported the last week seem to indicate a delay, but maybe that's because they want to produce more. Who knows?


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