To use this new feature, you'll need to first connect with Facebook while at that page, using Amazon's Connect to Facebook button. Why? They explain at the Giftcard-Facebook Help pages that:
"This allows us to access your Facebook profile information, such as your list of friends... [and] the gift card ordering application may need additional Facebook permissions that you haven't already granted, or because you haven't used the gift card ordering application before."
Some will have privacy concerns with regard to Facebook information.
You should be aware, also, that the giftcard recipient will also need to connect Amazon with their Facebook account to redeem the gift card. If, however, giftees don't want to connect their Amazon and Facebook accounts, they can ask the sender to "re-send the gift card as an e-mail gift card." (Instructions for re-sending gift cards are available on that help page.)
A bit more on the privacy aspect and information they use, which I'll quote here -- it's very similar to what happens when you accept an 'app' at Facebook or send a friend a Facebook 'app' such as 'Poke'... except that the non-Amazon Facebook apps are a bit more invasive, allowing vendors all publicly available info on your friends, including their photos, etc. The Amazon Facebook gift card app takes, apparently, only pertinent information needed for the gift card:
' This allows Amazon to access your friends' names and birthdays, and post the gift card to your friend's Wall on the delivery date
[My addition here: You can decide whether the message will be seen only by the recipient or by everyone -- but the $-amount and claim card will be seen only by the recipient in either case].
The connection with Facebook will not become permanent until you sign in to Amazon.com as part of the gift card purchasing process (but you can always disconnect later at any time).
Your personal Amazon data will remain private.
* Amazon will not share Your Account information with Facebook.
* Amazon will not share your purchase history with Facebook.
* Amazon will not attempt to contact your Facebook friends, except to deliver gift cards. '
The press release today explains also that "After connecting to his or her Facebook account on Amazon.com, the sender can choose a gift card design, specify an amount up to $5,000 and provide an optional gift card message. The sender can also schedule the date for the gift card to appear on the recipient's Facebook Wall up to a year in advance."
ADDITIONAL MP3-THEMED PROMO BUT IT'S NOT A LARGE ONE
I'll just quote it here.
' In addition, Amazon is now offering a "Give 5, Get $5" promotion for a limited time. Starting today, the first 10,000 customers who give an MP3-themed Amazon.com Gift Card to five different Facebook friends will get a $5 credit good for music downloads at Amazon MP3. Amazon MP3 has a library of more than 13 million songs and all music downloads sold at Amazon MP3 are DRM-free, which means they work on virtually any MP3 player or phone. For more details about the offer, visit www.amazon.com/giftcards-facebook-mp3promo. '
IF YOU'D RATHER NOT DO GIFTCARDS VIA A FACEBOOK POSTING
If you're not into Facebook or don't want to connect your Amazon account to your Facebook one, the normally available gift card and gift certificate pages are linked to in this blog's reference area at the right. The regular offerings:
GIFT cards for Kindle books or any other Amazon.com items,
Gift certificates, etc.
GIFT cards - UK only, for any Amazon-UK store items
Kindle 3's (UK: Kindle 3's), DX Graphite
Check often: Temporarily-free late-listed non-classics or recently published ones
Guide to finding Free Kindle books and Sources. Top 100 free bestsellers.
UK-Only: recently published non-classics, bestsellers, or highest-rated ones
Also, UK customers should see the UK store's Top 100 free bestsellers.
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