New Kindle TV ad / Some simple Kindle apps/tools

Amazon has a new TV ad out, and they're taking on big LCD screens again, emphasizing their 'performance' in strong daylight and showing the Kindle  (UK: K3) in comparison.

  This time, there's no hint of smugness from the Kindle owners in this video, just somewhat mysterious exuberance with an emphasis on the 18-30 crowd, which is possibly a target audience that hasn't been Amazon's Kindle strength yet.

Called "The Book Lives On," the ad's featured song is "Sweet Talk, Sweet Talk" by The New Pornographers, available for download but, alas, not a free mp3 this time.  It's 99 cents.

BELOW are some newer tools I haven't mentioned before, but which may be useful for some.  I don't include tools with many reviews mentioning awkward navigation and which don't have a higher customer rating.


Easy Calculator.  This app has 20 ratings so far, with an average rating of 4.5 stars.  Info from the product description:
  "...simple and easy to use calculator for your Kindle. Whether you are calculating your restaurant tip, adding your recent expenses or just checking your math ...
  "Specifically designed for the Kindle, Easy Calculator features all the basic operations such as addition, subtraction, multiplication, and division, as well as percentage, square root, memory functions and more.

  "Our calculator is built around an innovative matching keyboard design which associates each key of the calculator with a key on the keyboard. This allows fast and easy keyboard input for all your calculations..."

1900-2101 Kindle Calendar and Day Planner (Holidays and Notes). This has 6 reviews, with an average rating of 3 stars out of 5.  Get a sample first, as this team (Blog Kindle's Andrei Pushkin and Dima Suponau) has also put out TWO versions of the calendar for Year 2011 only and the reviews for these are not encouraging.
  THIS one, though, has some enthusiastic reviews and they explain what they like about it.  From the product description:

"   ... easy to use day planner, calendar and holiday reminder.   It is very easy to navigate to any month in any year from 1900 to 2101.  Note taking is streamlined and convenient with this calendar.  Just select the date and start typing.

"   ...designed using United States time and date standards with weeks starting on Sunday.  This calendar also uses rich formatting to highlight United States holidays and weekends.  Weeks are numbered beginning from the first week of the year"


2011 Kindle Calendar.  By Duane Cook, it has 4 ratings, and an average of 4 stars out of 5.  This is a very simple calendar for viewing only - there is NO way to make a note.  Nevertheless, some like it as that's all they want and it's 99 cents.


Kindle 3's   (UK: Kindle 3's),   DX Graphite

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Check often: Temporarily-free late-listed non-classics or recently published ones
  Guide to finding Free Kindle books and Sources.  Top 100 free bestsellers.
UK-Only: recently published non-classics, bestsellers, or highest-rated ones
    Also, UK customers should see the UK store's Top 100 free bestsellers.