Wednesday, July 13, 2011

Kindle 3G-WiFi -Special Offers model now $139 due to AT&T sponsorship

AT&T SPONSORS LOWER-COST KINDLE-3 3G/WIFI SPECIAL-OFFERS MODEL

Below are salient points from the Amazon press release today for the Kindle with 3G/WiFi, normally $164 with the Special-Offers feature (Kindle-SO), which has ads as screensavers and in one slot on the bottom of the Home Screen but which don't appear while you're reading.

  The "Special Offers" that are a part of this "SO" model are discount deals that appear on the Kindle as ads, such as a gift certificate for $10, worth $20 at the Amazon store.

  AT&T's sponsorship, Amazon's press release reports, is making it possible to offer the $164 Kindle-SO model for $139 now - the current cost of the Kindle WiFi-Only model.  Will the latter drop also?  I have no idea.  It's odd that it's the same price at this time.

All bolded or italicized emphases are mine, and my add'l notes are within brackets.
' With Kindle 3G, there's no wireless set up, and no paying for or hunting for Wi-Fi hotspots.

  Kindle 3G's always-on global wireless connectivity means that wherever you are - at the beach, on the train, or stuck on the tarmac - no problem, you can download books and periodicals in less than 60 seconds and start reading instantly.

[My note: You can turn 3G Wireless off to conserve battery but the 3G connection is always available or "on" if an AT&T cellphone tower is nearby, and you can turn your 3G "on" to use it.]

  Amazon pays for Kindle's 3G wireless connectivity, which means the convenience of 3G comes with no monthly fees, data plans, or annual contracts.

  Today, Amazon.com announced that AT&T has agreed to sponsor Kindle 3G with Special Offers and that it is now available at a new price of $139.  Kindle 3G with Special Offers is the same as the $189 Kindle 3G, plus money-saving special offers and sponsored screensavers.

  "Kindle 3G is more convenient - customers never have to hunt for or pay for a Wi-Fi hotspot - they simply download and read books anytime, anywhere.  Kindle 3G customers read 20 percent more books, and take advantage of twice as many special offers," said Jeff Bezos, Founder and CEO, Amazon.com. "A big thank you to AT&T for helping to make the new $139 price possible."

  "Kindle 3G is by far the fastest-growing connected device on the AT&T network.  We consistently hear from customers how much they enjoy the freedom of not being tied to a Wi-Fi hotspot and instead being able to download and read new books anytime, anywhere on AT&T's fast, reliable network," said Ralph de la Vega, President and CEO, AT&T Mobility and Consumer Markets. "We are excited to sponsor Amazon's best Kindle [most-capable Kindle] - Kindle 3G with Special Offers - at the new lower price of only $139." [Note that the Kindle 3G also has WiFi.]

  Kindle 3G includes all the same features that helped make the third-generation Kindle the #1 bestselling e-reader in the world:

  . Free 3G wireless, no annual contracts, no monthly fees
  . Global 3G coverage means books in under 60 seconds in over 100 countries and territories
  . Paper-like Pearl electronic ink display, no glare even in bright sunlight
  . Lightweight body for hours of comfortable reading with one hand
  . Kindle Store with over 950,000 books - largest selection of the most popular books
  . Seamless integration with free "Buy Once, Read Everywhere" Kindle apps for iPad, iPod touch, iPhone, Android, PC, Mac, BlackBerry and Windows Phone

Learn more at the Kindle 3G/WiFi-Special Offers page. '

At the Amazon Kindle Forums, there is an ongoing Special Offer Alerts thread, titled "Today's Ads and Special Offers " although it's added to only once a week or so.

  Kindle-SO owners can press the Menu button on the Kindle Home Screen to select the listing of Special Offers currently available.  But some like to follow that message thread too.

  Yesterday, someone started another discussion thread on Special Offers - titled "For Kindlers with Special offers."



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Kindle 3's   (UK: Kindle 3's)   K3 Special ($114)   K3-3G Special ($139)   DX Graphite

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