Here We Go. Amazon press conference September 28 - UPDATE 2

This is it

Business Insider's Steve Kovach writes that Amazon will hold a press conference on September 28, at 10AM Eastern.

The last large press conference I remember was for the Kindle 2 which was then released February 2009 (and included unveiling the voice of 'Tom' in text to speech).

Not sure if they'll be unveiling only the rumored tablet. Maybe a Kindle 4 e-Ink also?

UPDATE Len Edgerly added on Twitter that it will be at the Stage 37 in NYC {End of Update]

UPDATE2 - See, in chronological order, what has been predicted and sourcing for it, to see what MIGHT be coming (and also David Carnoy's mentions of a Kindle e-Ink upgrade).

For those of you who are buying Kindles during the last week, remember that Amazon allows 30 days of use and the ability to return a Kindle for a full refund for any reason during that 30 days.