Thursday, April 21, 2011

More on Kindle Lending Library - How it would work. Reactions & Analyses

QUESTIONS AND SOME ANSWERS ABOUT THE COMING KINDLE LENDING PROGRAM

For basic details of the library lending program, see the original announcement, with the more important portions (in my mind) bold-faced.


ZDNet - Adrian Kingsley-Hughes
ZDNet's Adrian Kingsley-Hughes had a larger reaction than seen in most columns, most of which just reported details of the announcement with mild surprise.
It begins with  "This is big. Huge. Massive."

Kingsley points out (emphases mine):
' Amazon has built up a massive digital ecosystem, ranging from books and music and audiobooks to streaming movies and Android software, and this move adds another feature to that ever-growing machine.  And best of all for the end user, it’s something that they can take advantage of without having to buy a specific reader since it works with the Kindle app or desktop software.  Amazon is using this to further cement the Amazon brand into people’s minds (and what better way to win over the love of readers than to make it easier to get books from a library?), and establish the Amazon Kindle ebook format as a dominant format, while at the same time showing the competition who’s boss. '

New York Post - Garett Sloane
Garett Sloane at the New York Post reports:
'[For example]...at the New York Public Library, if a member orders an e-book, others wait on a list until that digital version is free again.

That list can get awfully long.  Yesterday, the most popular title at the NYPL was Harlan Coben's mystery novel "Caught," with more than 275 people on the waiting list. '

New York Times - Julie Bosman
Julie Bosman reports that "...the New York Public Library said last month that e-book use in its system was 36 percent higher than it was one year ago."

  As so many have reminded us, Simon & Schuster and Macmillan still don't allow their e-books to be available in libraries, and HarperCollins (Murdoch) would allow use of an e-book only 26 times before it would have to be re-purchased by the libraries.  That hasn't gone over well with librarians.


From the Comments area of the blog entry on Amazon's announcement
  - a statement by an Overdrive manager
Commenters to this blog have pointed us to interesting articles, one of them a post by Overdrive's' manager for content sales, Karen Estrovich (this link often gives a database connection error). On her Overdrive blog, she clarifies for the company's partners how this would work for them. (Emphases mine.)
' The Kindle Library Lending program will integrate into your existing OverDrive-powered ‘Virtual Branch’ website.

Your existing collection of downloadable eBooks will be available to Kindle customers.
[AB here; Within the context of her statement to Overdrive's partners, this would actually mean "downloadable titles" rather than ebooks in specific format. ]
  As you add new eBooks to your collection, those titles will also be available in Kindle format for lending to Kindle and Kindle reading apps. Your library will not need to purchase any additional units to have Kindle compatibility.  This will work for your existing copies and units.

A user will be able to browse for titles on any desktop or mobile operating system, check out a title with a library card, and then select Kindle as the delivery destination. The borrowed title will then be able to be enjoyed using any Kindle device and all of Amazon’s free Kindle Reading Apps.

The Kindle eBook titles borrowed from a library will carry the same rules and policies as all our other eBooks.

The Kindle Library Lending program will support publishers’ existing lending models.

Your users’ confidential information will be protected.

The Kindle Library Lending program is only available for libraries, schools, and colleges in the United States. '


MY INTERPRETATION of this varies from others' I've seen
Caveat: It's only my interpretation and nothing more, but I think it has a good basis.
' Estrovich is writing to partners who have OverDrive-powered ‘Virtual Branch’ websites for the Overdrive library e-books program.  This is important to an understanding of what she's describing.

The existing collection of a partner's downloadable titles will be available to Kindle customers.

  When the partners add new ebooks to their collections available for loan, those titles will be available in Kindle- and ePUB formats for lending.  No one will have to, to my mind, convert from ePUB to Amazon's mobi format, as some have written -- for the reasons given below.

  This indicates strongly that the titles in Amazon Kindle/mobi format will be available from Amazon's servers directly once the requirements are met for the loan of a title to a Kindle customer.

  It's the only way Amazon would be able to (1) synchronize between the various Kindle/compatible devices and (2) back up annotations for a customer.  This would be done via matching the server's usual Amazon-formatted e-book and the copy on the customer's Kindle.

  The partners' libraries will not need to purchase any additional units as the partners are purchasing TITLES from a publisher via Overdrive, and the partners can decide which format a customer will get, depending on the customer selection of "destination" device.  Again, no conversion would be needed.  Amazon wouldn't be using ePUB-formatted books that are transformed, nor would ePUB books be affected.

  Most important, this would mean the partners' existing copies and units would continue to work, as-is, totally unaffected.

  The reason is that the Kindle ebooks would be handled (and sync'd and backed up) by Amazon servers.  The delivery of the Kindle format books to Kindle customers would not affect the ePub books in the overall collection one iota.  The e-books that Overdrive partners offer will be available in both formats.

 There would still be DRM involved in the library loan but probably Amazon's DRM rather than Adobe's.  I think that Amazon resisted partially because they don't want to pay Adobe for their DRM process when they have their own (and apparently they don't want to switch to ePub).

  This would be a better solution than most had expected. '

An analysis by Mike Cane
Peter Brantley, of Internet Archive --
in his "Reading 2.0" at posterus.com ("Musings on the publishing revolution" -- reposts most of a typically colorful and on-point analysis of the Kindle vs ePub battle by Mike Cane.

Brantley's alert asks "Does kindle library lending obviate the market need for epub as a format?"
and Mike Cane's title is the more provocative: "Kindle Library Lending: ePub Is Dead"



Kindle 3's   (UK: Kindle 3's),   K3 Special, $114   DX Graphite

Check often: Temporarily-free late-listed non-classics or recently published ones
  Guide to finding Free Kindle books and Sources.  Top 100 free bestsellers.
UK-Only: recently published non-classics, bestsellers, or £5 Max ones
    Also, UK customers should see the UK store's Top 100 free bestsellers.

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